The Role of Memorable Tourism Experience in the Relation between Destination Attributes and Destination Image towards Tourist Loyalty in Poncokusumo Tourism Village, Malang Regency.
Aisyah Asri Nurrahma, Boge Triatmanto, Bambang Supriadi

Postgraduate Program, University of Merdeka Malang, Indonesia.

Abstract

The purpose of this study is to examine tourist loyalty which developed through destination attributes, destination image, and memorable tourism experience. This research uses quantitative method and engages 97 respondents that achieved by accidental sampling given to the tourists who have been visited Desa Wisata Poncokusumo twice or more. The data was analyzed using SPSS. The result is the destination attributes and the destination image have significantly influenced a memorable tourism experience. The destination attributes has no significant influence towards the tourist loyalty, meanwhile the destination image has significant influence towards the tourist loyalty. Next, memorable tourism experience has significant influence towards tourist loyalty. Lastly, memorable tourism experience is able to influence between the destination attributes and tourist loyalty thus it becomes a full mediation, while memorable tourism experience is also able to influence between destination image and tourist loyalty and becomes partial mediation.

Keywords: Destination Attributes, Destination Image, Memorable Tourism Experience, Tourist Loyalty, Tourism Village

Topic: Young Entrepreneurship and Creative Economic