EVALUATION OF THE IMPACT OF THE ECONOMIC RECOVERY PROGRAM DUE TO THE PANDEMIC ON THE SUSTAINABILITY OF MICRO AND SMALL ENTERPRISES Setyo Tri Wahyudi (a*), Nurul Badriyah (b), Rila Anggraeni (c), Khusaini (d), Radeetha (e), Kartika Sari (f), Rihana Sofie Nabella (g)
a), b), d), e), f), g) Economics Department, Faculty of Economics and Business, Universitas Brawijaya
Jl. MT. Haryono 165, Malang, 65145, Indonesia
*feb[at]ub.ac.id
c) Management Department, Faculty of Economics and Business, Universitas Brawijaya
Jl. MT. Haryono 165, Malang, 65145, Indonesia
*feb[at]ub.ac.id
Abstract
The Covid-19 pandemic has had an impact on various economic sectors, including the Micro and Small Business sector. MSME itself has a vital role in economic and social growth. MSME is considered capable of leveling the economy in various regions, including in East Java such as Malang and Kediri. These two areas were chosen because the MSME s in these two cities were included in the top five contributors to East Java^s GRDP. Meanwhile, the Covid-19 pandemic has had a significant impact on East Java^s economic growth, one of which is the MSME sector. The government also issued a National Economic Recovery policy to reduce the impact of the pandemic on micro businesses. Therefore, this study aims to evaluate the impact of the economic recovery program on the sustainability of MSEs. The results of this study are that several MSME actors still do not receive government assistance when their business declines due to COVID-19 and there are still MSME actors who still use traditional marketing so that suggestions that can be recommended are (i) a market penetration strategy (ii) a product development strategy ( ii) product development strategy.
Keywords: Micro and Small Business- COVID-19- Strategy- Sustainability
Topic: Entrepreneurship and small medium entreprises
