Balancing Supply-Demand Halal Tourism : How Halal Tourism Impact for Economic Growth (Indonesia^s Evidence)
Annisa Sasri Anindya (a*), Sri Herianingrum (b), Ega Rusanti (c), Nikmatul Atiya (d)

a) Faculty of Economic and Business, Airlangga University
Jalan Airlangga No 4-6 Surabaya, Indonesia
*annisa.sasri.anindya-2022[at]feb.unair.ac.id

b) Faculty of Economic and Business, Airlangga University
Jalan Airlangga No 4-6 Surabaya, Indonesia
sri.herianingrum[at]feb.unair.ac.id

c) Faculty of Economic and Business, Airlangga University
Jalan Airlangga No 4-6 Surabaya, Indonesia
ega.rusanti-2022[at]feb.unair.ac.id

d) Faculty of Economic and Business, Airlangga University
Jalan Airlangga No 4-6 Surabaya, Indonesia
nikmatulatiya99[at]gmail.com

Abstract

Indonesia is a country with the largest Muslim population in the world. This causes the potential for the development of the halal industry is very large. Halal tourism is one aspect that can be developed in the halal industry. In 2023, Indonesia has won the first rank of the best halal tourism destination in the world according to the GMTI. Unfortunately, some aspects still have not been able to meet the demands of Muslim tourists related to the needs during halal tourism. Increasing the supply of halal tourism is necessary. Things that can be done include intensifying promotions and adding facilities in accordance with the demands of Muslim tourists. It is also necessary to develop the small business sector around tourist destinations as an effort to grow the economy around tourist destinations. Hopefully, this can increase economic growth, especially in countries that make the tourism sector the main source of income.

Keywords: Supply-Demand, Halal Tourism, Economic Growth

Topic: Halal industry