Examination of Variables Influencing Gen Z^s Attraction to Cash Waqf: The Influence of Social Media as a Moderator
Alissa Nur Azizah (a*), Sri Herianingrum (b), Ibnu Affan (c)

a) Islamic Economics Study Program, Faculty of Economics and Business, Airlangga University, Indonesia
alissa.nur.azizah-2022[at]feb.unair.ac.id
b) Islamic Economics Study Program, Faculty of Economics and Business, Airlangga University, Indonesia
sri.herianingrum[at]feb.unair.ac.id
c) Islamic Economics Study Program, Faculty of Economics and Business, Airlangga University, Indonesia
ibnu.affan-2022[at]feb.unair.ac.id

Abstract

Waqf is one of the Islamic financial instruments to distribute wealth for the good. Over time, waqf in Indonesia underwent a paradigm shift to become productive waqf, one of which is cash waqf. Indonesia^s total population until January 2023 reached 276.4 million. Indonesia^s large population can increase the potential for cash waqf by 180 trillion. In 2023 the Indonesian people will reach 167.0 million social media users who are no strangers to people of productive age who are literate in technology, including generation Z. The research approach is quantitative with PLS (Partial Least Square) as a data analysis technique. In this study, the variables that have a positive effect on Gen Z^s interest in cash waqf are Islamic financial literacy and religion. Meanwhile, income and social media have no effect on Gen Z^s interest in waqf. As a moderating variable, social media also cannot moderate Islamic financial literacy, religiosity and income on Gen Z^s interest in waqf in cash waqf.

Keywords: Cash waqf-waqf interest- Z generation

Topic: Islamic social finance