Navigating the Crossroads of Sports Tourism and Integrity Issues: Enhancing Wisdom, Preserving Values, and Ensuring Sustainable Growth Jady Zaidi Hassim
Faculty of Law, Universiti Kebangsaan Malaysia, UKM Bangi, jady[at]ukm.edu.my
Abstract
The field of sports tourism has experienced exponential growth in recent years, captivating enthusiasts and attracting global attention. However, this rapid expansion has also brought to light numerous integrity challenges that demand immediate attention to sustain the industry^s progress. This paper aims to explore the intersection of sports tourism and integrity issues, examining the crucial role of wisdom in enhancing ethical practices, preserving core values, and ensuring sustainable growth. By delving into key aspects such as match-fixing, doping, corruption, governance, and social responsibility, this paper will uncover the intricate web of integrity issues within the sports tourism realm. It will shed light on the detrimental effects of these challenges on the industry^s reputation, fan trust, and long-term viability. Furthermore, the paper will emphasize the significance of cultivating wisdom among stakeholders to navigate these crossroads effectively. Drawing on insights from sports industry professionals, literature research, survey and interview, the paper will propose practical strategies and ethical frameworks to address integrity issues in sports tourism industry. It will highlight the importance of robust governance structures, transparency, education, and collaboration among various stakeholders, including sports organizations, governments, tourism boards, and local communities. The paper will explore the role of sports organisation and government in bolstering integrity efforts for enhancing transparency and fairness in sports events. It will also underscore the need for sustainable practices within the sports tourism industry, integrating environmental, social, and economic considerations for long-term viability and positive societal impact. By navigating the crossroads of sports tourism and integrity issues with wisdom and a commitment to preserving values, the industry can uphold its reputation, inspire trust among fans and participants, and achieve sustainable growth. This paper aims to contribute to the existing body of knowledge by offering practical insights and recommendations that can guide industry practitioners, policymakers, and researchers in fostering integrity within the sports tourism domain.
Keywords: Sports Tourism, Corruption and Integrity Issues, Match-Fixing, Doping, Governance.
