Changing International Sports Law in the Digital Era Jady Zaidi Hassim
Faculty of Law, Universiti Kebangsaan Malaysia, UKM Bangi, jady[at]ukm.edu.my
Abstract
The digital era has brought significant disruptions and opportunities to the world of sports, necessitating a re-evaluation of international sports law. This study explores the evolving landscape of international sports law in the context of the digital era and emphasizes the need for responsive legal frameworks to address emerging challenges. The rapid advancements in technology have revolutionized how sports are organized, broadcasted, and consumed on a global scale. Digital platforms, social media, and streaming services have transformed fan engagement, providing instant access to sports events, player information, and interactive experiences. However, these digital advancements have also given rise to complex legal issues that demand the attention and adaptation of international sports law. This study aims to evaluate the role of International sports law as a crucial framework for governing sports activities across borders and ensuring harmonization and fairness in global sports competitions. In the digital era, it faces new challenges and must adapt to address issues such as intellectual property rights, broadcasting rights, player contracts, anti-doping measures, data protection, cybersecurity, and the regulation of online betting and gambling. The changing digital landscape requires international sports law to respond to unique legal complexities arising from cross-border transactions, globalized media rights, and increased technology integration in sports. The study found that the harmonization of laws and regulations across different jurisdictions becomes crucial to maintain consistency and preserving the integrity of international sports. Furthermore, safeguarding sports integrity in the digital era presents significant challenges. The increased connectivity and global reach of digital platforms have facilitated match-fixing, doping, cybercrime, and intellectual property infringements. International sports law must adapt and enhance its mechanisms for detecting, investigating, and penalizing such misconduct. Collaborative efforts between international sports governing bodies, governments, law enforcement agencies, and technology experts are essential to developing effective measures to combat these threats. This paper argues that the changing digital landscape necessitates a dynamic and responsive approach to international sports law. By addressing all legal challenges posed by the digital era, international sports law can ensure fair and transparent global sports competitions. Collaboration, harmonization, and proactive measures are vital to navigate the complexities of the digital era and upholding the values of integrity, fairness, and trust in international sports.
