The Case Study of Jakarta, Manila and Bangkok Consumer Behavior and Online Loan (Pinjaman Online) Andreas Sapta Finady, Eric Stenly S. Ilkom, M. Sc
Magister Fakultas Hukum Universitas Pancasila
International Nitibasa Academy
Abstract
On May 19, 2023, The Financial Services Authority (OJK) advised people against borrowing money from online loans for purchasing tickets to the Coldplay music concert in Jakarta on November 15, 2023. Online loans is believed to make debt systems more effective, effective and easier. Because the consequences make people change their lifestyle patterns that are all digital especially in online loan life style especially purchase decision and post-purchase evaluation in Jakarta, Manila and Bangkok.
This paper explores the relation between Consumer behaviour and Online Loan Stage such as problem recognition, information search, alternatives evaluation, purchase decision and post-purchase evaluation in Jakarta, Manila and Bangkok during one month period between Mei to June 2023. It focuses on how the people from those regionals act during purchase decision and post purchase evaluation.
This paper examines events such as Consumer behaviour during Purchase decision and post-purchase evaluation with discourse analysis context from Indonesia, Philiphine and Thailand ^s social media and social networking groups. The last literature examined the Consumers Buying Behaviors^ Loans and Credits: A Situationer. Through last paper explanation, Consumers Buying Behaviors^ Loans and Credits: A Situationer, this research focuses on the importance of micro-financing business or lending institutions and private individuals are credit service providers of the respondents.
Keywords: Consumers Buying Behaviors^ Loans and Credits
