Legal Protection of Childrens Rights Related to The Phenomenon of Endorse on Social Media Instagram
Tahura Malagano1, Destoprani Brajannoto2, Novalita3, Kartika Puspa4

1,2,3,4University of Mitra Indonesia

Abstract

Phenomenon of endorse today has been targeted among children who have a lot of followers on Instagram, for example, only celebrities. This phenomenon becomes a special concern that should be addressed, therefore the identification of problems in this journal is how the protection of children^s rights as endorse and what is the factor causing the phenomena of endorse to children on social media instagram is increasingly upset.

The method used in this journal is a qualitative research method with a descriptive approach through data collection by means of participant observation to know the essential phenomena of participation in problem-solving. The protection of children^s rights as an endorser today is often ignored and does not pay attention to the principles of the rights of the child, so there is no permission from the parents, which of course violates the Children^s Protection Act. One factor causing the phenomenon of endorsements to children on social media platforms like Instagram is that people are becoming more angry because of the ease of earning money from endorse results.

Keywords: Children^s rights, victims and protection

Topic: Law on Business, Business Competition, and Prohibition of Monopoly