DEVELOPMENT AND IMPLEMENTATION STRATEGY OF QUALITY TOURISM IN THE MANAGEMENT OF THE TOURISM INDUSTRY IN BALI
Ida Ayu Putu Widiati, Luh Putu Suryani, Indah Permatasari

Faculty of Law Universitas Warmadewa

Abstract

The tourism industry is one of the most developed industries in Bali. Most Balinese people depend on the tourism industry. The Minister of Tourism and Creative Economy/Head of the Tourism and Creative Economy Agency of Indonesian stressed the importance of maintaining tourist confidence through quality tourism. In the Strategic Plan of the Minister of Tourism and Creative Economy/Head of the Tourism and Creative Economy Agency of Indonesian for 2020-2024, it is prescribed that the development of national tourism is directing towards Quality Tourism Experience. This study examines the regulation of quality tourism in Indonesian laws and regulations as well as the strategy for developing and implementing quality tourism in the management of the tourism industry in Bali. This research is an empirical legal research. All data are analyzed and evaluated to formulate a strategy for developing and implementing quality tourism in the management of the tourism industry in Bali. From a juridical perspective, there is no explicit provision in statutory regulations, especially in laws and regional rules and regulations, regarding what quality tourism is. From an empirical perspective, there are still a number of tourism supporting facilities that do not represent the concept of quality tourism management. The strategy for developing and implementing quality tourism in the tourism industry management in Bali can be in the form of drafting laws, regulations and policies which clearly regulate quality tourism, especially regarding quality tourism standards. Thus, this concept can be applied optimally and is based on Sapta Pesona, CHSE, and excellent service in tourism development.

Keywords: Quality tourism, Sustainable tourism, Tourism industry

Topic: Law on Tourism