INTERACTIVE E-BUSINESS LEARNING MEDIA BASED ON ARTIFICIAL INTELLIGENCE
M D Mendoza, O R Lubis, O Y Hutajulu

Universitas Negeri Medan

Abstract

Technological developments have an effect on aspects of education that have an impact on learning activities. Technological opportunities in the era of the Industrial Revolution 4.0 represented by virtual presence and presence, have dramatically changed the environment in which we live on a global scale. In this new landscape, people have expanded their ^socio-cognitive capacities through creativity, collective and collaborative social spaces, social interaction and social learning^. In the field of research, it is known that positive social interactions between teachers and students contribute to effective learning. The development of Artificial Intelligence and conversational agents such as Chatbot provides many promising opportunities in the field of education. In education, the use of Chatbots has been tested on a limited basis mainly in higher education institutions with the aim of providing students with support in scheduling, date reminder, information about lessons, etc. Chatbots are considered effective in performing repetitive and predictable tasks and therefore can be an ideal tool in university institutions, especially in the teaching and learning process. One of the lessons that can be used by using Artificial Intelligence-based Chatterbot is e-business. The purpose of this research is to design and create an interactive e-business learning media program with Artificial Intelligence-based Chatbot for students in the Information Technology and Computer Education Study Program, Department of Electrical Engineering Education, Faculty of Engineering, State University of Medan and produce media that makes it easier for students to understand the learning process. The method used is Research and Development (R&D).

Keywords: Artificial Intelligence, Chatbot, Learning Media, E-Business

Topic: E-learning system and Educational Technology