The Designing of Business Introduction Book Based on Theory and Practice in the Entrepreneurship Study Program Universitas Negeri Medan
Sabda Dian Nurani Siahaan (1*), Aurora Elise Putriku (2), Lenti Susanna Saragih(3)

1) Entrepreneurship Study Program, Faculty of Economic, Universitas Negeri Medan
Jl. Willem Iskandar / Pasar V, Medan, Sumatera Utara - Indonesia

2,3) Business Education Study Program, Faculty of Economic, Universitas Negeri Medan
Jl. Willem Iskandar / Pasar V, Medan, Sumatera Utara - Indonesia

Abstract

This study aims to obtain the teaching material (book) of Business Introduction course based on theory and practice. This study also aims to test the effectiveness of the student learning outcome by implementing the book. This research use Research and Development as a research design using the ADDIE model that is consists of five stages : (1) Analysis, (2) Design, (3) Development, (4) Implementation, and (4) Evaluation. The data analysis techniques used are Validity, Effectiveness, and Practicality. This book has been validated by 3 validators and the results show that the book has high feasibility but need to be revised. After revising the book, a trial was conducted on a small group of 33 students, class A students in third semester. Based on the test results, students^ post test scores is higher than the pre test results. The practicality test also show that the book was in the strong level practical category.

Keywords: Teaching Material, Learning Outcomes, Business Introduction

Topic: Economics and Social Education