City Image Model in Creating Tourist Engagement *Rahyuniati Setiawan1, Yupi Yuliawati2, Gita Garliani3, Syifa Berliani4
1 Universitas Garut
2 Universitas Islam Nusantara
3 Universitas Garut
4 Universitas Garut
Abstract
The problem in this study is the decline in tourist visits to hot spring natural tourist destinations in Indonesia during the Covid 19 pandemic. City image and nostalgic emotion play an essentials role in influencing tourist engagement through memorable tourism experiences as mediation for visiting tourist destinations. This study aims to determine the effect of city image and nostalgic emotion on tourist engagement within Memorable tourism experiences as a mediation. The research subjects were tourists in natural hot spring tourist destinations in West Java Province. The method used in this research is the explanatory survey. Respondents in this study were visitors to hot spring natural tourist destinations in Indonesia accidentally, totaling 400 people. The sampling technique used in this research is proportional random sampling. This study uses a questionnaire as a data collection tool, and the data analysis techniques use SEM (Structural Equation Modelling) analysis using AMOS software version 20. The results indicate that city image and nostalgic emotion positively influence tourist engagement through memorable tourism experiences as a mediation.
Keywords: city image, nostalgic emotion, memorable tourism experience, tourist engagement
Topic: Management (HR, Marketing, Finance, Operational, and Strategic Management)
