Media Framing Against Identity Political Orientation as a Representation of Political Interests Ahead of the 2024 Presidential Election Hendra Alfani, Agustinus Rustanta, Elsie Oktivera dan Steffi Lee
Universitas Baturaja, Sumatera Selatan
Sekolah Tinggi Ilmu Komunikasi dan Sekretari Tarakanita, Jakarta
Abstract
Political movements ahead of the 2024 presidential election are increasingly escalating. The media began to focus on highlighting the political escalation. This study aims to analyze how Kompas.com, Mediaindonesia.com, and Republika.co.id, as influential online media in Indonesia, frame and construct the issue of identity politics ahead of the 2024 presidential election. In the 2014 and 2019 presidential elections, the highlight of the issue of identity politics is very strong, it is even used as a political commodity to gain voter support. This then causes political polarization, polemics, and even conflicts whose residues are still felt ahead of the 2024 presidential election. This study uses a qualitative approach with Robert Entman^s framing analysis method. The results of the study indicate that there is an emphasis on the process of selecting issues and highlighting certain aspects of the reported reality which are influenced by the ideology of the media and the opinions of journalists involved in the process of presenting news from the three media in displaying the construction of the reality of the issue of identity politics orientation as a representation of political interests ahead of the 2024 presidential election.
Keywords: Media framing, construction of reality, representation, identity politics
