The Effect of Personal Selling, Price, And Quality of Produk on The Purchase of Incentive Packages Tour Travel Post Pandemi Covid-19
Widayati, C.Catur- Arijanto, Agus- Vidya Ayu Diporini- Dwi Suryaningrum

Universitas Mercu Buana

Abstract

Abstract-This study aims to analyze the relationship of Personal Sales Service, Price Perception, and Product Quality to the package purchase of the Travel Package Incentives. The object of this study is all customers of Preferred Tours Management Jakarta. The sample in this study are Preferred Tours Management customers in Jakarta, with 155 respondents. Sampling is done by purposive sampling method, the sample is selected based on its characteristics. The analysis technique uses multiple linear regression analysis using SmartPLS (Partial Least Square) 3.0. The results of this study indicate that Service Quality shows a positive and significant effect on Purchasing Decisions, but it shows that price has a significant negative effect on Purchasing Decisions. Besides, Product Quality shows that shows a positive and significant effect on Purchasing Decisions. Therefore, considering the existing market, the company requests an increase in purchases by paying attention to service quality and product quality through the application of attractive prices.

Keywords: Service Quality, Price, Product Quality and Purchasing Decisions.

Topic: Management (HR, Marketing, Finance, Operational, and Strategic Management)