THE POTENTIAL OF JONGGOL GARDEN IN CIBODAS VILLAGE IN THE PROSPECT OF DEVELOPING ECOTOURISM
Dian Meliantari, Siti Annisa Wahdiniawati, Ari Apriani, Achmad Tarmizi

Universitas Dian Nusantara

Abstract

ABSTRACT

The covid pandemic has devastated the Indonesian economy, including the tourism industry. After the pandemic, tourism began to reopen. One of them is Jonggol Garden which has the potential to be developed into eco-tourism. This study aims to find out how the potential and obstacles of Jonggol Garden after the pandemic. The method used is the kuantitatif method with purposive sampling and incidental sampling through the provision of questionnaires, interviews and secondary data from literature materials. Analyze with SWOT to see the potential and obstacles of Jonggol Garden. Followed by univariate and bivariate analysis for each of the observed variables.

Keywords: post-pandemic, ecotourism, Jonggol tourism, Jonggol Garden, Creative economy.

Topic: Management (HR, Marketing, Finance, Operational, and Strategic Management)