COFFEE DEVELOPMENT STRATEGY AT THE CENTER OF BANYORANG COFFEE PROCESSING INDUSTRY, BANTAENG REGENCY
Sitti Ma^wah, Iqbal dan Rindam Latief

Universitas Hasanuddin

Abstract

Coffee is a commodity that is widely cultivated by farmers in Indonesia. There are two types of coffee that are cultivated, namely Arabica coffee and Robusta coffee. The area of coffee plantations in Bantaeng Regency reached 3840 ha in 2019 with production reaching 1,744 tons. The purpose of this study is to identify and analyze the factors that influence the development of coffee at the Banyorang coffee processing industry center and determine the appropriate development strategy. Data collection techniques were carried out by conducting direct observations and interviews with UMKM actors at the Coffee Processing Industry Center and several related respondents using questionnaires. The results showed that the problems of coffee in Bantaeng district include- weather, capital, access (facilities and infrastructure), and marketing. A sustainable coffee agroindustry development strategy is designed by taking into account sustainability factors that are focused on operational aspects, which are related to social, institutional, technological, environmental and economic pillars.

Keywords: strategy, development, agroindustry, coffee

Topic: Food Processing and Packaging