Visual Communication @Jabarsaberhoaks in Digital Literacy Education to Counteract Hoaxes on Instagram
Ferry Darmawan (a*), Rini Rinawati (b), Dedeh Fardiah (c)

(a,b,c) Fakultas Ilmu Komunikasi
Universitas Islam Bandung, Jl. Tamansari No. 24/26 Bandung, Indonesia

Abstract

Along with development of communication technology, there are several consequences, both positive and negative connotation, for use influences of communication media technology. The development of social media raises the phenomenon of hoaxes increasingly widespread, recent studies on hoaxes explain that social media and internet have changed the way hoaxes are spread. This is due to speed of information dissemination and society connectivity. This study have a purpose that digital literacy education by utilizing social media is important because today^s public uses social media a lot. This study uses descriptive content analysis with data collection techniques such as documentation, literature study, interviews, FGD, and observation. Research object is visualization of West Java Saber Hoax (JSH) messages throughout 2020. The result of the study shows that building a media platform which purpose to build digital literacy levels must pay attention to content in accordance with applicable components. Media involvement will continue until media platform is a favorite or followed by a large audience. Instagram, as social media which uses JSH can be measured through number of followers, likers, comments, and increased insight from netizens.

Keywords: digitally hoax- visual- digital platform- social media

Topic: New Media: Impacts, Benefits, and Barriers