Implementation Digital Marketing Pesona 88 Curup In To Build Image For The Decision Of Visit Tourist Attraction
Yuli Hartanto (a), Lisa Adhrianti (b), Mas Agus Firmansyah(b)

a) Magister Ilmu Komunikasi, University Of Begkulu, Jl. WR. Supratman, Kandang Limun, Kec. Muara Bangka Hulu, Kota Bengkulu, Bengkulu
b) Lecturer Magister Ilmu Komunikasi, University Of Begkulu, Jl. WR. Supratman, Kandang Limun, Kec. Muara Bangka Hulu, Kota Bengkulu, Bengkulu

Abstract

The tourism in Rejang Lebong Regency provides opportunities for tourist attractions to increase the tourist visits, the high number of tourist visits to tourist attractions in Rejang Lebong is able to increase regional income, so to maintain tourist visits, every tourist attraction uses marketing channels such as social media to do the promotion so that tourists can find out many tourist attractions in Rejang Lebong Regency. This study aims to find out how to implementing the digital marketing for Pesona Curup tourism in an effort to build an image for the decision to visit tourist attractions. The method that used is descriptive qualitative. The results of the field study shown that the digital implementation carried out by the Pesona Curup media manager was quite good but not optimal. The digital campaign planning phase is carried out by setting up the marketing goals, determining segmentation, preparing equipment, and managing the media and adapt. Media channels that used are social media. The evaluation phase is carried out by looking at the number of visits from the number of entrance tickets sold once a week, the image of Pesona Curup destinations is actually built from testimonials or visitors who provide recommendations to other potential visitors through social media or electronic word of mouth.

Keywords: Implementation, Digital Marketing, Tourism, Pesona Curup , Social Media Marketing

Topic: New Media: Impacts, Benefits, and Barriers