Communication Strategy of the Marriage Advisory, Guidance and Preseevation Agency (BP4) in Preventing Divorce
Nia Kurniati *, Nandang HMZ , Yani Ramdani, Vania Maovangi Day

Universitas Islam Bandung

Abstract

Marital divorce, once a treding topic in the of Bandung, made some people concerned including the Marriage Advisory, Development and Presservation Agency (BP4). This reseach is entitled BP4 Communication Strategy in Preventing Divorce (a Case Study on BP4 Communication Strategy in Preventing Divorce (a Case Study on BP4 Communication strategy of The Bandung Municiplita Ministry of Religion in Preventing Divorce in the New Normal Era). The study aims to analyze BP4 communication strategies in preventing divorce in the new normal era, the obstracles and solutions in preventing divorce in the new normal era, with a case study methodology accompanied by data collection techniques through documentation, observation, in-depth interviews with 13 BP4 counselors, religious leaders, informants who represent represent reality. The results of the BP4 communication strategy research in preventing divorce in the new normal era were carried out formal and informal consultations- the durations of the consultation was about 2 hours. The material is delivered according to the guidelines, by telephone, video call, meeting with nhealth protocols. The internal barriers are related to the competence of human resources. Weanwhile, external barriers are in the form of education, age, positions, ethnicity culture. Other obstacles are less played by BP4. The solutions that carried out by the counselor education, repetition of marriage advice, and returning the couple^s initial intention to marry.

Keywords: BP4 communication strategy, BP4 strategy, BP4 communication

Topic: Media, Journalism, and Information