What are Determinant Factors for Master Student (Gen Y) to Join on Indonesia^s Giant Digital Startup? Dediek Tri kurniawan, Sopiah, Afwan Hariri Agus Prohimi, Yesiana ihda Kusnayain
Universitas Negeri Malang
Abstract
Abstract- The research of the millennial generation (Generation Y) has been widely discussed in various theoretical and empirical studies. The purpose of this research is to provide the ideal company perspectives for Indonesian Generation Y master students and the factors that encourage them to join Indonesian digital startups. The analysis method used is SEM-PLS. The interviewees for this study are 191 master^s students studying economics, management, psychology, law, and IT in Indonesia. The results of this study show that salaries and diversity are the attractiveness of the company, while ethics and corporate social responsibility are the main reasons for joining the company. This study also confirmed the significant relationship between POF and organizational attractiveness and intention to apply. This study also cannot confirm the role of social networks in regulating the relationship between organizational attractiveness and intention to apply, and the relationship between POF and intention to apply.
Keywords: Employer branding, POF, Gen Y, Master Program students
