The research trends of social media in tourism business management
Phuong B.L.- Le.D.An

Duy Tan University, Danang, Vietnam

Abstract

The research trends of social media in tourism business management

Purpose
The outbreaking of the COVID-19 pandemic has led to challenges and innovations in tourism business management research. This study examines the evolution of social media research trends in tourism business management research worldwide and highlights emerging research themes and methodological approaches.
Methods
This study will search and filter on the Scopus web to collect databases and apply hybrid methods, using the VOSviewer algorithm to create maps based on bibliographic and text data to measure the inter-relationships and impacts, identify valuable insights for social media within the tourism business management research.
Findings
The study outcomes expressed the development in social media trends in tourism business management research relevant to social media, social networking (online)), and methodology research trends.
Research limitations
Research data is mainly from reviews of articles that may not account for all trends in reality.
Originality/value
This research is original that will apply to future social media for tourism management researchers and institutions.

Keywords: Social media, tourism business, tourism management

Topic: Digital Business and E-Commerce